![]() The location of your billboards is one of the most important decisions you will make. This is a great way to design cool visuals, pop-outs that look good from all angles, and plan for roads that are not 100% aligned with your billboard campaign. Render your billboard design on a vertical plane, then move your perspective to view it from different angles. How do you know if your billboard design is visible driving up, at an angle, or with the sun behind it? Virtual rendering is a great way to create a simple 3D environment and test distance & angle visibility of your design. 5 – Bonus Tech Tip: Test Distance & Angle Visibility in a Virtual Space Whether your style is funny, serious, or mouthwatering, give your viewers a clear idea of what the billboard is telling them – and what they might do if they like the billboard design. Choose one or two focal images and one or two words of text as your baseline. What are you trying to convey? Show your viewers in the simplest way possible. Keep It Simple and ClearĬlarify your message. Use clear outlines, high contrast, and minimal reliance on shading, which can fade or lose detail in the weather. Brand Resorts” or easy phrases like “Your Baby Deserves the Best” are about as much written message as you can fit on a billboard – for both visibility and reading time. One or two large words can make a difference, but there’s no room for explanation. You can find the exact range of seconds that drivers will see your billboard by timing your own drivers passing that spot in the flow of traffic. If you must use words, keep the word count to a minimum. Simple is better, both in design and concept. Pictures, symbols, colors, and words it all needs to make sense in a short drive up and phasing through the driver’s view. This means that your billboard advertisement must take no longer than 8 seconds to understand. Designing an 8-Second Messageĭrivers have an average of 8 seconds to view a billboard on their way by. Consider how long drivers have to see your billboard and what you can convey in that time. Consider the message you want to send and how to make it clear in a quick glance. The next stage is messaging and visibility. Then your billboard strategy will shape the design. To make an effective billboard advertising campaign, first, you build a strategy. Based on the road and location, there is an approach time, a viewing angle, and even the sun’s path to consider. Your billboard ad is part of the terrain and set with a backdrop against the sky, trees, or nearby cityscape. ![]() You must consider the literal “buyer journey” as a potential customer drives up with the billboard ad in view, notices the billboard, and seeks to understand it in a few minutes – without taking their eyes off the road. Let’s dive into the 15 best tips for successful billboard campaigns in 2002.Ī billboard campaign is not just an image or a message, it’s an experience. ![]() ![]() Once you learn how to effectively create a billboard, you can gain brand awareness and customers. There are many advantages of outdoor advertising such as billboards. When a potential customer remembers your brand, purpose, or tunes in for another look on their next trip, you have their attention. The most important element of effective billboard advertising today is to be memorable. Billboard ads are seen by the drivers of business fleets and the thousands of people already commuting again in on-site and hybrid jobs. In addition, people are actually spending more recreational time outside, traveling in private groups to beaches, parks, and vacation rentals to avoid cabin fever at home. How successful is billboard advertising in 2022? About 71 percent of consumers often look at billboard ads, and 78% of consumers are commuting at least part-time in 2022. While remote work has reduced daily commutes, take a drive and you will see hundreds of people still performing necessary transport tasks, running errands, and taking private pleasure drives. The billboard advertising cost is not as high as mainstream media commercials, they aren’t ignored or ad-blocked like online ads, and roadside billboards are often a source of entertainment on a long road trip or a regular commute. Billboard advertising has always had a special place in marketing strategy. ![]()
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